RPM2 offers comprehensive data mining services, predictive modeling, and has full-service marketing database capabilities.  But we don't stop there - our services holistically consider all the marketing and operations implications.

The Keys to Data MiningThe ultimate goals of every business are to protect and grow the bottom line.  Achieving these goals are ongoing tasks that can only be accomplished through the careful cultivation of prospects and the establishment of strong customer relationship bonds. 

Accordingly, understanding these relationships are the ultimate goals of predictive modeling and data mining.  It's part art ... it's part science.  But it's ALL about the experience and skills you need to help you better understand the behaviors and needs of your consumers.  That's where RPM2 comes in for you.  We provide it.

When it comes to data mining and predictive modeling services, our goals are your goals.  And because of our extensive experience, we execute them extremely well.  In fact, we give you a 100% satisfaction guarantee.

The Seven Key Questions of Data MiningThe role of marketing is to meet consumer needs. But it's the role of analytics to ask the questions that provide targeted insights and understanding of these needs.

At RPM2, we understand the key marketing questions and we know how to prescribe the right analytical techniques to answer them.  We call them the "lucky seven":

  Who are my customers and how do they differ?
  How much are they potentially worth?
  Where can I find more like my best customers?
  How do I make less valuable customers more profitable?
  What can I do to grow my average sales?
  Are there ways to increase purchase frequency?
  How can I keep customers more loyal for a longer time?

To be honest, "luck" has nothing to do with answering the key questions.  Rather, it describes your company's position if you've mastered these seven significant relationship opportunities.  If you have, you're in a fortunate position!

But even if you're one of the fortunate few, your job isn't finished.  In fact, it's just beginning.  You need to know the questions that can take you to the next level.  More important, you need to know how to answer these questions and how to effectively orchestrate them.

That's what we do at RPM2.  Our data mining and modeling services are much more than mathematical algorithms ... we provide Total Relationship Solutions.

We create data mining and predictive modeling solutions to identify opportunities and to solve problems.  Since we don't sell software, this means you will never have to conform to us.  Rather, we conform to your needs and your environment. 

Our Total Relationship Solutions are full-service and go beyond analytics to include full marketing databases as well as campaign management systems.  We're experts at multi-channel data integration and are intimate with all the major credit and third party data providers, including:


Integrated Approach to Data Mining SolutionsEvery data mining and database project is part of a bigger picture.  That's why we take a phased, holistic approach to your solutions.

Phased means that your plans are developed and implemented in measurable increments, with each phase having beneficial deliverables.  With phased development, you will never have to wait until full implementation before you begin to see results.

Holistic means we take the time to consider how your Total Relationship Solution integrates into your environment.  We work with you to ensure that your processes are optimized, efficient, and always leave you with foundations for future growth.

Feel free to call us!  Of course, there's a whole lot more we can talk about when it comes to your Total Relationship Solutions.  As one example ...

Ask how you can get free models!